How to Prepare Your Business for Sale: A 12-Month Timeline
Planning to exit? The best outcomes come from preparation. Rushing to market is the #1 reason sellers leave money on the table. Here's a month-by-month guide to getting your business sale-ready.
Months 12-9: Foundation
- Clean your books. Get professional bookkeeping in order. Separate personal and business expenses completely.
- Document everything. SOPs for every key process. If you get hit by a bus, could someone run this business from your documentation?
- Reduce owner dependency. Start delegating. If you're the entire sales team, that's a problem.
Months 9-6: Optimization
- Diversify revenue. Reduce customer concentration. Add new channels if possible.
- Lock in contracts. Renew key vendor and customer agreements. Long-term contracts = predictable revenue = higher valuation.
- Fix the leaks. Cancel unnecessary subscriptions, renegotiate vendor terms, optimize ad spend. Every dollar of profit improvement translates to multiple dollars of valuation.
Months 6-3: Preparation
- Get a valuation. Know what you're worth before you go to market. Prepare your data room.
- Choose your path. Marketplace listing, broker, direct outreach? Each has tradeoffs.
- Legal prep. Review contracts for change-of-control clauses. Get your corporate documents in order.
Months 3-0: Go to Market
- Create your listing. Compelling business summary, clean financials, growth story.
- Screen buyers. Not every inquiry is serious. Qualify before sharing sensitive information.
- Negotiate smartly. Price is one dimension. Terms, transition period, earnouts, and non-competes all matter.
The Bottom Line
A well-prepared business sells faster, at a higher multiple, with better terms. The 12 months you invest in preparation will pay for themselves many times over.
Thinking about selling? List your business on Exit Street →