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How to Prepare Your Business for Sale: A 12-Month Timeline

Planning to exit? The best outcomes come from preparation. Rushing to market is the #1 reason sellers leave money on the table. Here's a month-by-month guide to getting your business sale-ready.

Months 12-9: Foundation

  • Clean your books. Get professional bookkeeping in order. Separate personal and business expenses completely.
  • Document everything. SOPs for every key process. If you get hit by a bus, could someone run this business from your documentation?
  • Reduce owner dependency. Start delegating. If you're the entire sales team, that's a problem.

Months 9-6: Optimization

  • Diversify revenue. Reduce customer concentration. Add new channels if possible.
  • Lock in contracts. Renew key vendor and customer agreements. Long-term contracts = predictable revenue = higher valuation.
  • Fix the leaks. Cancel unnecessary subscriptions, renegotiate vendor terms, optimize ad spend. Every dollar of profit improvement translates to multiple dollars of valuation.

Months 6-3: Preparation

  • Get a valuation. Know what you're worth before you go to market. Prepare your data room.
  • Choose your path. Marketplace listing, broker, direct outreach? Each has tradeoffs.
  • Legal prep. Review contracts for change-of-control clauses. Get your corporate documents in order.

Months 3-0: Go to Market

  • Create your listing. Compelling business summary, clean financials, growth story.
  • Screen buyers. Not every inquiry is serious. Qualify before sharing sensitive information.
  • Negotiate smartly. Price is one dimension. Terms, transition period, earnouts, and non-competes all matter.

The Bottom Line

A well-prepared business sells faster, at a higher multiple, with better terms. The 12 months you invest in preparation will pay for themselves many times over.

Thinking about selling? List your business on Exit Street →

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